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2007 |
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"NBC in Pact to Use TiVo's Viewership Data"
Reuters - November 27, 2007
"Company Continues Successful Development of Second-by-Second Television Audience Measurement System"
Press Release - November 6, 2007
"MTV to record viewership second-by-second"
Crain's New York - August 7, 2007
"NBC, Group M Sign Ad Pact Based on Commercial Viewing "
Bloomberg - June 13, 2007
"Landmines and a Land-Office Business"
Multichannel News - April 16, 2007
"The Times’s Picture of TV Viewing Is Fuzzier Than It Appears"
New York Times - April 8, 2007
"ErinMedia Cuts Staff, Renews Demand for Fair and Open Competition in the U.S. Ratings Industry"
Business Wire - February 20, 2007
"Nielsen's DigitalPlus Could Trigger Lawsuit"
Media Week - February 13, 2007
"Nielsen Tracks Set-Top Data"
The Associated Press - February 13, 2007
"Nielsen To Roll Out DigitalPlus"
Brand Week - February 13, 2007
"Ganging Up On Nielsen"
Business Week Online - February 6, 2007
"Everstream Expands Television Viewer Measurement"
Business Week - January 31, 2007
"TiVo Enters Ratings Game Via Second-by-Second Data"
AdWeek January 29, 2007
"The British Like to Control TV With Their DVRs, Too"
New York Times - January 8, 2007
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The iTvTrax patented technology ushers in the next generation of television audience measurement by providing: |
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- Continuous second-by-second viewership data
- Increased sample size
- Measurement of new consumer media technologies and broadband: digital video recorders (DVRs & PVRs), video-on-demand (VOD), Interactive TV, and e-commerce
- Scalable to adapt and grow with evolving digital technologies
- Passive technology
- No diaries to fill out or devices to wear
- No installation required
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FAQs Concerning iTvTrax and iTvTrax’s Patent |
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Read frequently asked questions regarding iTvTrax
(Read More...) |
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USER ID and PASSWORD |
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To receive a user ID and password: send an e-mail with your name, company, e-mail address, and phone number to: webmaster@itvtrax.com
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