iTVTRAX | Digital Audience Measurement & Tracking

	News Related to Thomas Ivanyi and iTvTrax
	"Thomas Ivanyi - Spoke Profile" "Acacia Technologies: Thomas Ivanyi" "Patent Buddy: Thomas Ivanyi" "Patents by Thomas Ivanyi" "iTvTrax Advances Initiative" (Read More...)

2009

"Set-Top Data Can Vastly Improve TV Advertising — Once Thorny Issues Are Solved"
Multichannel News - June 15, 2009

"Rentrak Corporation Tapped as Official Television Measurement Service for WealthTV"
PRNewswire-FirstCall - June 8, 2009

"Canoe In Discussions On Providing Set-Top Data"
Multichannel News - June 2, 2009

"Arbitron Helps Set-top Box Firm Raise $13.5 Million"
MediaWeek - May 7, 2009

	2008
	"Nielsen Offers Second-by-Second Viewership Data" Reuters - December 3, 2008 "DISH Network Announces Agreement With Rentrak for Audience Measurement Reporting" PR Newswire - November 24, 2008

2007

"NBC in Pact to Use TiVo's Viewership Data"
Wall Street Journal - November 27, 2007

"Company Continues Successful Development of Second-by-Second Television Audience Measurement System"
Press Release - November 6, 2007

"MTV to record viewership second-by-second"
Crain's New York - August 7, 2007

"NBC, Group M Sign Ad Pact Based on Commercial Viewing "
Bloomberg - June 13, 2007

"Landmines and a Land-Office Business"
Multichannel News - April 16, 2007

"The Times’s Picture of TV Viewing Is Fuzzier Than It Appears"
New York Times - April 8, 2007

"ErinMedia Cuts Staff, Renews Demand for Fair and Open Competition in the U.S. Ratings Industry"
Business Wire - February 20, 2007

"Nielsen's DigitalPlus Could Trigger Lawsuit"
Media Week - February 13, 2007

"Nielsen Tracks Set-Top Data"
The Associated Press - February 13, 2007

"Nielsen To Roll Out DigitalPlus"
Brand Week - February 13, 2007

"Ganging Up On Nielsen"
Business Week Online - February 6, 2007

"Everstream Expands Television Viewer Measurement"
Business Week - January 31, 2007

"TiVo Enters Ratings Game Via Second-by-Second Data"
AdWeek January 29, 2007

"The British Like to Control TV With Their DVRs, Too"
New York Times - January 8, 2007

2006

"Starcom USA Signs Agreement with TNS Media Research for Digital Audience Measurement Service"
Business Wire - November 17, 2006

"Counting Every Last Eyeball"
Business Week Online - July 31, 2006

"Maggio to Seek Set-Top Box Data for Alternative Ratings System"
MediaWeek - June 26, 2006

"Watching the TiVo Effect"
Business Week Online - March 2, 2006

"ErinMedia Hits Nielsen With 2nd Lawsuit"
AdWeek - January 11, 2006

	The iTvTrax patented technology ushers in the next generation of television audience measurement by providing:
	Continuous second-by-second viewership data Increased sample size Measurement of new consumer media technologies and broadband: digital video recorders (DVRs & PVRs), video-on-demand (VOD), Interactive TV, and e-commerce Scalable to adapt and grow with evolving digital technologies Passive technology No diaries to fill out or devices to wear No installation required

	FAQs Concerning iTvTrax and iTvTrax’s Patent
	Read frequently asked questions regarding iTvTrax (Read More...)

	USER ID and PASSWORD
	To receive a user ID and password: send an e-mail with your name, company, e-mail address, and phone number to: webmaster@itvtrax.com